Summary:

It’s part two of our Amazon founding story. How did Amazon come to completely dominate e-commerce? How did Jeff Bezos’ “Get Big Fast” strategy evolve? How and why did Amazon become the quintessential “dot com” and dot-com-era stock? The answers are within. 

Bibliography:

•  The Everything Store: Jeff Bezos and the Age of Amazon
•  The Playboy Interview: Moguls
•  Amazon.com: Get Big Fast
•  One Click: Jeff Bezos and the Rise of Amazon.com
•  http://jimromenesko.com/2013/08/11/i-interviewed-jeff-bezos-when-amazon-was-an-insignificant-speck-in-the-book-selling-universe/#more-49306
•  http://archive.wired.com/wired/archive/7.03/bezos_pr.html
•  http://www.fastcompany.com/50541/inside-mind-jeff-bezos
•  http://www.wsj.com/articles/SB832204437381952500
•  http://www.wsj.com/articles/SB10001424052702303339904576405922077032468
•  http://phx.corporate-ir.net/phoenix.zhtml?p=irol-corporateTimeline_pf&c=176060
•  http://content.time.com/time/subscriber/article/0,33009,992927-2,00.html
•  http://www.vox.com/2015/1/4/7490013/ecommerce-shopping-mall
•  http://mashable.com/2014/05/08/amazon-sales-chart/
•  http://www.statista.com/statistics/185283/total-and-e-commerce-us-retail-trade-sales-since-2000/
•  http://www.bloomberg.com/news/articles/2013-01-07/amazon-surges-to-record-high-on-global-e-commerce-growth
•  http://www.thewire.com/business/2014/05/amazon-has-basically-no-competition-among-online-booksellers/371917/

Summary:

Michael Krupit first joined CDNow as the Chief Technology officer. He soon took over COO duties, and eventually rose to become CEO of the entire CDNow operation. Mike gives us the background on the early days of another early ecommerce pioneer, and he gives us some great insights into attempting to dominate a commerce niche as opposed to Amazon’s “everything store” strategy. But just as fascinating is the fact that around the years 2000-2001, Michael was right there in the thick of it when the MP3 and Napster revolutions first rocked the music industry. This is a fascinating discussion about first being the disruptor and then becoming the disrupted.

Summary:

Gary Kremen is another early internet legend. Kremen was one of the first people to recognize the opportunity that the Internet presented in terms of classifieds advertising. Seizing this opportunity, Kremen founded Match.com, to this day, still the largest player in the online dating space. But Kremen is also famous for the legendary struggle to control the Sex.com domain name, which Kremen registered, lost control of, regained control of (after a lengthy legal battle) attempted to turn into the adult version of Google and eventually sold on to other investors. This is one of the more colorful and fascinating interviews we’ve ever been able to feature on this show.

Summary:

Finally, the long-promised foray into e-commerce, starting with… not the first… but practically the first… player in the space… and ironically enough, the 800 pound gorilla in the space to this day. Amazon. Dot com. We examine Jeff Bezos, the man. We consider Amazon, the idea. We look at e-commerce, the concept. It’s interesting. It’s groundbreaking. It’s available with free 2-day shipping for Prime members. Just kidding.

Bibliography:

•  The Everything Store: Jeff Bezos and the Age of Amazon
•  The Playboy Interview: Moguls
•  Amazon.com: Get Big Fast
•  One Click: Jeff Bezos and the Rise of Amazon.com
•  http://archive.wired.com/wired/archive/7.03/bezos_pr.html
•  http://archive.fortune.com/magazines/fortune/fortune_archive/1999/01/11/253770/index.htm
•  http://partners.nytimes.com/library/tech/99/03/biztech/articles/14amazon.html
•  http://www.retireat21.com/blog/10-companies-started-garages
•  http://davidsheff.com/article/jeff-bezos/

Summary:

You may know Glenn Fleishman from a bunch of things. He has written for Wired, Fortune, Popular Science, The New York Times, and PCWorld, and contributes regularly to The Economist, The Seattle Times, Macworld, etc. Also, in the last few years, he was the publisher of the Magazine, the iPad publication that we spoke to Chris Higgins about in previous episodes... and he hosted a very popular podcast called the New Disruptors. But for a brief time in the 1990s, he was also the catalog manager for Amazon.com, right around the time of the site launch. Not only was Glenn willing to give us the details on some of the early decisions and processes at Amazon, but he also goes into a frank assessment of Amazon strategy, what the prospects for the company looked like at the time... and even Jeff Bezos himself.

Summary:

Shel Kaphan was the very first person hired by Jeff Bezos to launch Amazon.com. A lot of people consider Shel to be a co-founder in all but name, because he, along with Paul Davis, was largely responsible for the entire technical architecture that Amazon launched with, from the website, to the back-end systems that made selling books on the Internet possible. I was thrilled when Shel agreed to talk to me, because he does not give a lot of interviews, and I knew he could shed some light on some of the earliest Amazon details that absolutely no one else could. Shel gives us the background on everything from the commerce systems to the development of Amazon’s famous review and recommendation systems. This is such a fascinating, detailed look at Amazon’s very beginnings, I think that it reminds me of all the great details we got from Mosaic and Netscape engineering teams we spoke to in the earliest interviews for this project. Enjoy!

Summary:

Jane Slade joined Amazon.com's nascent customer service team when it was a couple of people, some computers, and one phone line. Over the coming years, she helped to build the customer service operations at Amazon into the enormous team it is today. Jane recalls for was what it was like in the early days and why keeping customer experience central to everything Amazon does is probably the key driver for the company's success.