The first banner ads went live on the web 20 years ago today, October 27th, 1994, when the website HotWired.com first launched on the internet. We've spoken to some of the people responsible for the creation of these ads, and so, in honor of the anniversary, I have re-edited their interviews into an oral history that tells the whole story. But in case you think you've heard all this before, please note that there are segments from 4 entirely new interviews that you have NOT heard before. So, if you want to hear the whole story comprehensively, download and listen!

THE FIRST BANNER AD

Please note: The post on the website for this episode has all the ads and graphics we mention throughout the podcast, so please check that out to see the full picture.

Summary:

Younger listeners might know John Battelle as being one of the original forces behind the Web 2.0 movement, as the founder of the Web 2.0 Summit as well as Federated Media. But John was also the founding editor of both Wired Magazine and Industry Standard magazine, that great, lost magazine of record for the dot com era. For our purposes, we’ve been focusing more on HotWired, so that’s why I was super excited to speak with John and get some of the background stories from Wired the magazine as well as Industry Standard. Enjoy!

Summary:

Another conversation with writer and journalist Chris Higgins. We start up talking about the recent sad demise of the Magazine, a project Chris was heavily involved in. But then we spend most of the episode talking about the early online services and what it was like to go online before online meant the web. If you’re from this era, get ready for a nostalgia bomb. Hope you enjoy.

Summary:

Joe McCambley is one of the more prominent names in modern digital marketing and advertising. He's had major roles at Digitas, at AOL in it's modern incarnation and he's the co-founder of the Wonder Factory. I wanted to talk to Joe about his time with Modem Media, where he was one of the creative forces behind the development of the first banner ads that premiered alongside the launch of HotWired. The 20th anniversary of these first banner ads is coming up at the end of the month, and I'm putting together a special episode where I'll edit together interviews from several different people all for one comprehensive piece that will tell the story. As I told Joe after this interview, my original intention was just to use this conversation as a part of that piece. But our discussion went in such wonderful directions, delving deep into nature of modern advertising and the future of marketing in the digital age, that I decided this deserved to be it's own stand alone-episode. If you're working in digital media today, I think this is required listening.

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The "You Will" campaign can be viewed here.

The first banner ad can be viewed here.