During the dot-com era in the late 90s, there were four different venture-backed startups (six, depending on how you count) that focused on the pet retail space. Most famous, or notorious, I guess was Pets.com, of the sock puppet fame, but today, we’re going to get some context and perspective on this moment in time from another player from this era. Joshua Newman was the founder of Petstore.com, which actually got started first, but eventually ended up getting acquired by Pets.com. I wanted to talk to Joshua because I think the Petstore.com is a really interesting lens to look at e-commerce companies in the dot-com era, the strategies they pursued and the unbelievable environment they existed in.

Before Snapchat Stories, before YouTube, in the dial-up era of the 90s, there were a select few who were experimenting with streaming video and interactive media on the web. The most prominent and notorious of these pioneers was Pseudo.com. Dennis Adamo was one of the co-founders of Pseudo.com.

You can learn more about Dennis' VR startup here: Spaceoutvr.com

The articles about Josh Harris and Pseudo that I mention are here and here.

And the documentary on Harris called We Live in Public is on iTunes.

Today's episode is a special event, a crossover episode with the Acquired Podcast, which you can find in your podcast directory by searching for the word Acquired, or by going to Acquired.fm. Acquired is hosted by Ben Gilbert, the Co-Founder of Pioneer Square Labs and David Rosenthal a Principal at Madrona Venture Group out in Seattle. To mash up our two models, we're going to talk about Yahoo's acquisition of Overture, and how that related to Google's ultimate success with Adwords. We talked about a lot of this with Gary Flake in episode 133, so, for a bit of context, here is that entire story. Please enjoy, and please, do check out the Acquired podcast at Acquired.fm