Mon, 25 August 2014
Summary:A new kind of episode today. I sat down with writer
Direct download: Analysis_Episode_1_With_Chris_Higgins.mp3
Category:Chapter 2 -- posted at: 2:00pm EDT |
Mon, 18 August 2014
Summary:Oliver Knowlton is another one of our Pathfinder.com alumni. He’s had a wide and varied career in media, from his role as the General Manager of Sports Illustrated to his current role as the VP of the Digital Portfolio Group at Gannett, he’s been working in various aspects of digital media for two decades. Our previous Pathfinder interviewees have given us bookends of the pathfinder story, its origin story and the denouement, as it were. Oliver’s discussion gives us a great summation of the story from someone who was there for the whole ride.
Direct download: Ch_5._Int._3_-_Pathfinder_Executive_Oliver_Knowlton.mp3
Category:Chapter 5 -- posted at: 3:25pm EDT |
Mon, 11 August 2014
Summary:Jan Brandt is a legend in the world of marketing. She singlehandedly led the famous AOL "carpet-bombing" campaign that put millions of AOL trial discs and CDs in everything from magazines to popcorn boxes to banks. AOL was able to leap to the front of the online pack, over competitors like CompuServe and Prodigy largely on the success of this campaign. Jan tells us how this strategy developed, the thinking that went into it and goes into great detail about what worked and what didn't. But she was also a very early AOL executive, so she is able to give us some fantastic background about AOL the company: its culture, its people and its visionaries–people like Steve Case. She takes us from AOL's beginnings, through its considerable growing pains (remember "America On Hold?") its rise to dominance in the dot-com era, and even gives us her perspective on the legacy of the AOL/Time Warner merger.
Direct download: Ch._3_Int._2_-_She_Gave_The_World_A_Billion_AOL_CDs_-_AOL_Marketing_Legend_Jan_Brandt.mp3
Category:Chapter 3 -- posted at: 3:55pm EDT |
Mon, 4 August 2014
Summary:Linda McCutcheon is another Pathfinder veteran. She came up through Time Inc. on the marketing side, so she was the one responsible for landing the first advertisements that ran on the Pathfinder site. But she also stayed at Time Warner through the entire lifecycle of Pathfinder, eventually rising to head the entire Time New Media operation. Linda gives us a great recap of entire era from the Full Service Network efforts through to the dot com days when she successfully brought Time New Media into profitability. One small note… halfway through we lost our Skype connection, ironically because her Time Warner Cable signal went down in her office. So, there is a bit of an interruption halfway through. But allowing for that, it’s a brilliant conversation about the past, present a future of media.
Direct download: Ch._5_Int._2_-_Pathfinder_Executive_Linda_Mccutcheon.mp3
Category:Chapter 5 -- posted at: 11:56am EDT |
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